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The Business You’re Really In

Think you’re in the plumbing business? Think again. Are you always recruiting and showcasing your business? You should. Are you the leader and a cheerleader? Be both. In this edition of Potty Talk LIVE, Richard shares the business you’re really in if you want to be successful.

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3 Golden Nuggets

  1. You’re in the marketing business. Find unique ways to promote your brand. People aren’t calling you because you’re a great plumber. They’re calling because they saw your branded truck on the road. 
  2. You may think you have the dream team and they’ll never leave you. The harsh reality is that they will, so always be recruiting.
  3. You have to be your own company’s cheerleader. No one else is going to do it for you, so get out there and promote your company.

Sponsors

ServiceTitan is the world’s leading all-in-one software for commercial and residential HVAC, plumbing, electrical, and other field service businesses.  Mention Million Dollar Plumber to get a HUGE discount! 

Only pay for booked calls!  Plumbline 24/7 Answering Service was created for plumbers, by a plumber and helps you by providing the best service experience for your customers.  Every call is answered by a friendly, highly trained customer service representative who books your calls quickly and efficiently.

Show Notes

0:30 – Intro: What Business Are You In

12:32 – Marketing Comes First, then Branding

16:36 – There’s No Such Thing as a Perfect Team

27:00 – Be The Leader and The Cheerleader

25:44 – The Blueprint To Business Success

34:52 What It Takes To Create a Self-Sustaining and Profitable Plumbing Business