Richard spent 30 years in the plumbing business. He has done it all, seen it all, and heard it all. At the end of the day, you need to equip yourself with the simple things that are going to make your business more money right now! There is no secret to making more money, it’s all about the simple little things. This is episode 4 of the 5-part series “5 simple things that you can do right now to make more money for your plumbing business.”
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3 Golden Nuggets
- Give The Customer Control
- Provide Price Perspective
- Stay In The Lane
As your call volume and needs fluctuate, Camp Digital’s marketing platform immediately resets offers to match your current situation and needs. The platform saves ads and resources for when and where you need them the most. Camp Digital makes the phone ring and saves you money.
Give the Customer Control
If all that you are doing is “Broke Fixes” you are losing money for your plumbing business. When we present our customers with options, it empowers them and gives them the ability to make a decision. When they called you they were feeling out of control, but when you offer them options it makes them more comfortable when we offer a good, better, and best option. A comfortable customer is a buying customer. It also gives the customer something to say no to.
Provide Price Perspective
We experience price perspective in most parts of our lives. An example of this is when shopping for a new TV. The automotive industry and real estate industries do this all of the time. They always show you the product that is over your budget so when they show you less, you will be in agreement. Price perspective will increase your average ticket and increase your customer satisfaction.
Stay In the Lane
You don’t need sales techniques in order to make more money for your plumbing business. 1/10 guys will be natural salesmen so don’t waste your time giving your guys sales tactics that don’t work. Implement a Good, Better, Best, System that engages your clients and creates an environment that your employees can strive in.
Richard’s Call to Action
The Million Dollar Plumber teaches you everything you need to know to run a successful, self-sustaining, and very profitable business. We teach you everything you need to know about how to run a plumbing business from figuring out your own pricing and how to hire, who to hire, and when to hire. It’s 12 modules that are loaded with valuable information. It’s all in there. And there’s a 14-day free trial; sign up today