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In this Potty Talk episode Richard & Laura share how what you wear can determine what you’re worth in the eyes of your customers and employees.


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3 Golden Nuggets

  1. Let Go of the Past
  2. Establish Authority
  3. Adopt a CEO Mindset


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Show Notes

You know what they say: first impressions are everything. And when you want to build a reputation for yourself, you need to look like you mean business. It’ll help customers trust you more and respect your service if you dress the part.

So whether you’re a big-time business owner or just another Chuck in a truck, you need to dress for success. Here’s why…

Let Go of the Past

It’s time to say goodbye to your old work clothes. You know, the ones that are stained and faded. The ones that scream “I’m just a plumber” and don’t let people take you or your career seriously. The ones that belong in the trash–or better yet, in the fire.

Those clothes are not you anymore because you’re not an apprentice anymore. You’re a boss. You’re the CEO of your own plumbing business. And you need to dress like one.

Because dressing well is not just about looking good. It’s about feeling good. It’s about changing your mindset from a blue-collar worker to a business owner. It’s about showing the world that you’re serious about what you do.

So take those old clothes–and burn them. Consider it a ceremony of some sorts. You’ve graduated from a worker bee to your own boss, and that IS something to celebrate and commemorate.

Just look at Steve Jobs. He went from a hippie who walked barefoot to a visionary who wore black turtlenecks. He knew that he had to dress the part if he wanted to change the world. And you have to do the same if you want to grow your business.

Because the way you dress can influence your mindset as well. So the sooner you grasp this concept, that you’re no longer a blue-collar plumber, the faster your business will grow.

So remember: dress for success, and success will follow.

Establish Authority

Your clothes speak louder than words. They tell people who you are and what you do.

So if you want to be seen as a leader, you need to dress like one.

Think about the military. The officers wear different uniforms than the soldiers. They have badges, stripes, and medals. They show their rank and authority.

You need to do the same with your plumbing business. You need to stand out from your techs, and show them that you’re the boss.

Because if you’re looking like your guys, they won’t take you seriously. Because believe it or not, they DON’T want you looking like them! They need you to stand out because that’s how they know you mean business and can be trusted to keep them safe and employed.

Don’t worry, we’re not telling you to wear a suit and tie. That would be overkill. But you can still dress casually and look sharp. Maybe try a nice polo shirt or a button-down shirt. Something that makes you look professional and confident.

And please, don’t buy your clothes from Walmart. No offence, but that’s not where CEOs shop. You need to invest in quality clothes that will last longer and look better.

Trust us, it’s worth it. Your clothes will make a difference in how you feel and how you perform.

So: dress like a boss, and act like a boss.

Adopt a CEO Mindset

Lastly, one of the most important factors for your success as a CEO is your mindset.

Your mindset is the way you think and feel about yourself and your business. It influences your decisions, actions, and results.

And your mindset can be shaped by many things, such as your thoughts, beliefs, habits, environment, and yes, even your clothes.

That’s right. The way you dress can have a huge impact on your mindset. It can affect your mood, confidence, motivation, and self-image.

When you dress well, you feel good. You feel more positive and optimistic. You feel more capable and competent. You feel more respected and valued.

So if you want to have a CEO mindset, you need to dress like a CEO. You need to dress in a way that reflects your vision, values, and goals. A way that shows that you take yourself and your business seriously.

Dressing like a CEO is not just about looking good. It’s about feeling good. It’s about becoming the person you want to be.

So don’t underestimate the power of dressing well. It can make a big difference in your mindset and your success.

So give yourself some credit–because you DID start your own company, and that’s huge! So adopt the mindset and start dressing like a CEO. It’s a simple thing to do, but it can take you far.

Richard’s Call to Action

If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!