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Do you dream of living the freedom lifestyle? In this special Potty Talk episode, Richard and Laura chat with the Toninis, owners of Atta Boy plumbing business, where they share their plumbing business story and how they managed to take both their plumbing business and relationship to the next level!


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3 Golden Nuggets

  1. Get the RIGHT Branding
  2. Get the RIGHT Mindset
  3. Get the RIGHT Support


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Show Notes

If you think you need to work 24/7 in order to keep your business running, then you’re doing it all wrong!

In order to grow your plumbing business, you need to ditch that plumber mentality and start thinking like a CEO. A CEO doesn’t run the whole show on his own, he plans and sets things in motion. In short, CEOs get to live the freedom lifestyle. 

So, whether you’ve already plunged your way into the business world or you’re still intending to start your own plumbing business–these are the 3 tips that you NEED in order to do things right–the Million Dollar Plumber freedom lifestyle way.

Branding is King

The first thing you need for your business to grow is the right branding. 

Branding is everything in business. Because your branding is more than just a name or a logo–it’s a way of communicating…

  1. Your value
  2. Your personality
  3. Your promise to your customers

But you have to do it the RIGHT way. And that means creating branding that…

  1. Speaks of your values
  2. Helps your customers trust you
  3. Is separate from your personal name

Because tying your name to your business can devalue it, especially if you intend to sell in the future. 

You see, you don’t want to be the CEO who has to work 24/7 to keep the business running. You want to be the CEO who has a self-sustaining business that can exist without you in the picture. Especially if you’re dreaming of the freedom lifestyle.

And if you need to rebrand–do that. It’s an investment worth making. 

Give your business a facelift that boosts your…

  1. Growth
  2. Success
  3. Value 

The Toninis of AttaBoy Plumbing did it–and it changed their lives, so never underestimate the power of the right branding!

Allow Yourself to Take the Leap

But having the right brand is not enough. You also need to have the right mindset. 

Because only 20% of the success has to do with plumbing and business. The other 80%? Has to do with what you have going on in your head!

That’s why you need to…

  1. Have a winner’s mindset
  2. Believe in yourself
  3. Take the leap

That’s how you increase your chances of success. 

Always remember–you’re no longer just a plumber on the field, you’re the business owner running the show! 

So if you wanna grow your business, then you NEED to get out of your comfort zone and challenge yourself. In fact, if you’re feeling uncomfortable–then you’re doing the right thing. Because no one ever flies by standing still! 

That’s why we always say you NEED the right purpose–it’s what drives you toward taking risks and following your dream. 

You NEED a strong “why” to drive you toward making the jump. To inspire you to put in the time and effort needed to grow into the successful, self-sustaining, multi-truck business of your dreams. 

So, don’t let fear or doubt stop you. You have what it takes to make it happen. You just need to hold on to your “why” and let it drive you toward success!

Seek Support from the Eagles…or Your Wife!

Last but not least, you need the right kind of support.

Because growing a business on your own is TOUGH. So if you can seek mentorship of some sort, then do that. It’s an investment that you can’t afford NOT to make because the return is endless. 

Not only does it boost your confidence and motivation, but you also get to learn the best practices and strategies of other successful plumbers who have been where you are and have made it to where you want to be.

And other than seeking a mentor or a coach–you need support from your spouse. Because trust us, having the support of your wife is a game changer. Once your wife gets involved, you’re sure to watch your business grow. 

So if you’re thinking of bringing your wife into your business, then you’re already on the right track!

In short, your wife joining you at work provides the right kind of support, encouragement, and a feminine touch that just improves everything. 

Even if she’s not familiar with plumbing–that’s okay! She can help you with marketing, accounting, customer service, and more. 

Having her on board also helps you balance your work and life better, so you don’t burn out or feel like you’re juggling too much with running your business and your family.

Just remember–it’s best to find the right kind of support wherever you can get it; from a coach, your wife, or both!

So, there you have it. The 3 keys to growing your plumbing business and living the freedom lifestyle. 

  1. The right brand
  2. The right mindset
  3. The right support

Find all 3, and you’re golden!

Richard’s Call to Action

If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!