We don’t always realize the harm we are doing to ourselves until it’s too late. In this Potty Talk episode Richard sheds light on three common silent but deadly plumbing business killers.
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3 Golden Nuggets
- Not Answering Every Call
- Providing Free Estimates
- A Full Schedule
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Your plumbing business is your livelihood. You put a lot of hard work into it, and you want to see it succeed.
But there are a number of things that CAN kill your plumbing business, and some of them are silent killers. These are things that may seem small or insignificant, but they can have a big impact on your bottom line over time.
So, if you’re trying to grow your plumbing business (which, duh!), here are three silent plumbing business killers that you need to be aware of:
Not answering every call
Your customers need you to be there for them when they need you. If they can’t get through to you, they’re going to call your competitor.
That’s why you NEED to get every call!
So, if you don’t have someone taking care of that for you, you need to fix that, STAT.
Hiring a customer service representative (CSR) is one of the best things you can do for your plumbing business. Because not only can they answer every call, but they’re sure to book them, too. Which is a skill that you may be lacking as a plumbing business owner.
So, stop letting opportunities go to waste, and hire someone to handle your calls for you.
This will allow you to focus on your work and grow your business.
Giving Free Estimates
Free estimates may seem like a good way to attract new customers, but they’re actually killing your business.
When you give away your expertise for free, you’re devaluing your services. In short, you’re telling your customers that you’re not professional enough to know your own worth. This means that you’re also attracting cheapskates, which are the wrong customers for you!
So not only are you attracting the wrong crowd, but you’re also wasting your time and energy.
Instead of providing free estimates, charge a fee for your time and expertise.
This will show your customers that you’re a professional and that your services are worth paying for.
Filling Your Schedule
The third and final mistake that’s slowly killing your business is scheduling your calls over multiple days.
Sure, the fully booked work week looks nice, but it’s giving you a false sense of security. Because once you tell Mrs. Jones that you can’t get to her call immediately, you’re essentially telling her you don’t care about her problem.
So, she’ll just look for another service that does.
Remember, Mrs. Jones needs her day back now, not tomorrow.
This means you always book your calls for TODAY. And if you can’t get to all your calls on time, that means it’s time to start hiring more techs.
And there you have it. The three mistakes that you were probably making and are killing your plumbing business. By avoiding these mistakes, you can protect your business and set yourself up for success.
Richard’s Call to Action
If you want to learn more about numbers that matter and how to best run your plumbing business, why not schedule a free 30-min strategy call with us? Let’s talk about your goals and where you want to be this time next year, and we’ll help you create a path to make that happen. Schedule your free strategy call here today!